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Should CBS Corporation Merge With Viacom?- In addition to generating much lower revenue, CBS and Viacom own less blockbuster intellectual property than their rivals. Disney owns Pixar, Marvel, and Lucasfilm, and will soon acquire Fox's top assets. Time Warner owns Warner Bros. (including the DC films) and HBO. Comcast owns Universal and NBC, the highest-rated network in America among 18-to-49-year-old viewers.
- Based on those figures, merely merging CBS with Viacom won't create a more competitive media company. But if they wisely pool their resources to acquire or create new intellectual property, while aggressively eliminating redundancies and generating synergies, the new company might start growing its revenue and earnings again.
But investors should take all these rumors with a grain of salt. CBS and Viacom originally split in 2006 because the conglomerate had become unwieldy under a single brand. Recombining the two halves could cause similar problems, so investors shouldn't think that a merger will alleviate the two companies' biggest headaches.
- https://www.fool.com/investing/2018/01/25/should-cbs-corporation-merge-with-viacom.aspx
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