Being the Better investment firm for today's investor.Today, through our many subsidiaries, we offer investing and trading services for more than eleven million funded client accounts that total more than $1 trillion in assets, investor education services boasting hundreds of thousands of graduates, and custodial services for more than 6,000 independent registered investment advisors (RIAs).
Everything we do starts with a commitment to youIt starts with a devotion to building a better TD Ameritrade employee, or “associate” experience, which not only attracts and retains top talent, but motivates and empowers each of us to do the right thing for our clients.
We’re passionate about the financial world, but more so about people. We take pride in connecting with our clients inspiring and educating them as they work toward their financial dreams. In the end, they drive us to be the better investment firm for today’s investor.
And, when our clients are successful, TD Ameritrade is successful. That’s good news for our associates, our clients and our shareholders.
The work we do serves to meet two primary
strategic objectives:
Maintain a leadership position in trading
TD Ameritrade clients place, on average, more than 500,000 trades each day – some of the largest volume in the industry, and our proprietary trading platforms are consistently rated highly by third parties. We are committed to ongoing innovation, client education, and maintaining outstanding service levels to keep our competitive edge in a fast-moving market.
Be a premier asset gatherer
We are committed to continually optimizing our marketing, sales and service efforts targeting long-term investors and independent RIAs to better position us for the future and broaden our revenue model, making us less reliant upon activity in the markets.
TD Ameritrade Holding Corporation is a provider of securities brokerage services and related technology-based financial services.
The Company provides its services to retail investors, traders and independent registered investment advisors (RIAs).
The Company provides its services through the Internet, a national branch network and relationships with RIAs. The Company's products and services include common and preferred stock, exchange-traded funds, options, futures, foreign exchange, mutual funds, fixed income, new and secondary issue securities, margin lending, cash management services and annuities. The Company uses its platform to offer brokerage services to retail investors and investment advisors. In addition, it also offers various products and services to retail clients, such as touch-tone trading, trading over the Internet, real-time quotes, extended trading hours and direct access to market destinations.