Established in 1950 as an industrial conglomerate with interests as diverse as shipowning, tobacco products and publishing, Amer has gradually evolved into a multinational firm devoted to the production and marketing of sporting goods.
Today, the company employs just under 8,000 people.[3] The company shares are listed on the Nasdaq Helsinki stock exchange.[4]
Amer Sports Oyj is a Finland-based company engaged in the manufacture, sale and marketing of sports equipment, apparel and footwear to the sports equipment industry.
The Company is organized into three business segments: Winter and Outdoor, Ball Sports and Fitness.
The Winter and Outdoor segment is a manufacturer and supplier of winter sports equipment, apparel, footwear, cycling components and sports instruments.
The Ball Sports segment is a manufacturer and supplier of racquet and team sports equipment and golf equipment.
The Fitness segment is a manufacturer and supplier of fitness equipment and functional training systems. Its products are marketed through such brands as Wilson, Salomon, Precor, Atomic, Mavic, Suunto, Arc’teryx, Louisvillle Slugger, ENVE Composites, DeMarini and Armada. The Company operates internationally in over 30 countries through a number of subsidiaries, notably Queenax. The Company’s main market areas are the Unites States, Europe and Japan.