We were founded in 1846 and incorporated in Delaware in 1925. We develop, manufacture and market a broad range of consumer household and personal care products and specialty products focused on animal productivity, chemicals and cleaners. Our consumer products marketing efforts are focused principally on our 11 “power brands.” These well-recognized brand names include ARM & HAMMER, used in multiple product categories such as baking soda, cat litter, carpet deodorization and laundry detergent; TROJAN condoms, lubricants and vibrators; OXICLEAN stain removers, cleaning solutions, laundry detergents and bleach alternatives; SPINBRUSH battery-operated toothbrushes; FIRST RESPONSE home pregnancy and ovulation test kits; NAIR depilatories; ORAJEL oral analgesic; XTRA laundry detergent; the combination of the L’IL CRITTERS and VITAFUSION brand names for the our gummy dietary supplement business; BATISTE dry shampoo; and WATERPIK water flossers and showerheads.
作者:
Curry 時間: 2018-9-28 07:17
Acquisitions:
We made two consumer products acquisitions in 2017. On January 17, 2017, we acquired the VIVISCAL brand (the “Viviscal Acquisition”), the number one non-drug hair growth supplement in the U.S. and the United Kingdom, from Lifes2good Holdings Limited for $160 million. On August 7, 2017, we acquired the WATERPIK brand (the “Waterpik Acquisition”) for approximately $1 billion. WATERPIK is the number one water flosser and replacement showerhead brand in the U.S.
Additionally, on May 1, 2017, we acquired Agro BioSciences, Inc. (the “Agro Acquisition”), an innovator and leader in developing custom probiotic益生菌 products for poultry, cattle and swine.
The identification and integration of strategic acquisitions are an important component of our overall strategy. Acquisitions have added significantly to our sales and profits over the last decade. This is recently evidenced by our 2015 acquisition of certain assets of Varied Industries Corporation (the “VI-COR Acquisition”), 2016 acquisitions of Spencer Forrest, Inc., the maker of TOPPIK (the “TOPPIK Acquisition”), and the ANUSOL and RECTINOL businesses from Johnson & Johnson (the “ANUSOL Acquisition”) and 2017 acquisitions of VIVISCAL from Lifes2Good Holdings Limited (the “Viviscal Acquisition”), Agro BioSciences, Inc. (the “Agro Acquisition”), and WATERPIK from Pik Holdings, Inc. (the “Waterpik Acquisition”). However, the failure to effectively integrate any acquisition or achieve expected synergies may cause us to incur material asset write-downs. We actively seek acquisitions that fit our guidelines, and our strong financial position小蘇打業務所創造的資金 provides us with flexibility to take advantage of acquisition opportunities. In addition, our ability to quickly integrate acquisitions and leverage existing infrastructure has enabled us to establish a strong track record in making accretive acquisitions. Since 2001, we have acquired 10 of our 11 “power brands”. (目前11款暢銷產品，10個品牌都是靠併購而來)
作者:
Curry 時間: 2018-9-28 08:29
Our founders first marketed sodium bicarbonate, otherwise known as baking soda, in 1846小蘇打真的是經久不變的產品 for use in home baking. Today, this product has a wide variety of uses in the home小蘇打應用相當廣泛, including as a refrigerator and freezer deodorizer, scratch-free cleaner and deodorizer for kitchen surfaces and cooking appliances, bath additive, dentifrice, cat litter deodorizer and swimming pool pH stabilizer. We specialize in baking soda-based products, as well as other products which use the same raw materials or technology or which are sold in the same markets. CHD的許多產品都是由小蘇打延伸出來作者:
Curry 時間: 2018-9-28 08:34
CHD的11 power brand都是該領域的暢銷產品
ARM & HAMMER Baking Soda remains the numberone leading brand of baking soda in terms of consumer recognition of the brand nameand reputation for quality and value.
condoms under the TROJAN brand (the number onecondom brand in the U.S.), battery-operated toothbrushes under the SPINBRUSHbrand (the number one leading brand of battery-operated toothbrushes in theU.S. in 2017), water flossers and showerheads under the WATERPIK brand (thenumber one water flosser and replacement showerhead brand in the U.S.), homepregnancy and ovulation test kits under the FIRST RESPONSE brand (the numberone selling brand in the U.S.), hair-removal products under the NAIR brand,oral analgesics and oral care products under the ORAJEL brand (the marketleader in the toothache, canker sore, and children’s teething categories in theU.S.), children’s gummy dietary supplements under the L’IL CRITTERS brand andadult gummy dietary supplements under the VITAFUSION brand (both number oneleading brands in their respective categories), a growing number of hairproducts under the BATISTE, VIVISCAL, TOPPIK (the number one leading brand ofcosmetics for thinning hair), and XFUSION brands, and nasal saline moisturizersand solutions under the SIMPLY SALINE and STERIMAR brands
作者:
Curry 時間: 2018-9-28 08:57
We compete in the household and personal care consumer product categories, which are highly innovative categories, characterized by a continuous flow of new products and line extensions, and require significant advertising and promotion.
這句不錯：we usually are not able to determine whether the new products and line extensions will be successful until a period of time has elapsed following the introduction of the new products or the extension of the product line.
作者:
Curry 時間: 2018-9-28 11:03
Consumer Domestic產品主要競爭對手：Our competitors in the Consumer Domestic and Consumer International segments include P&G(PG), The Clorox Company(CLX), Colgate-Palmolive Company(CL), S.C. Johnson & Son(私人公司), Inc., Nestle Purina PetCare Company(NSRGY子公司), Henkel(HENOY, HENKY), Reckitt Benckiser Group plc(RBGLY), Johnson & Johnson(JNJ), Ansell Limited(ANSLY), Pfizer Inc.(PFE), Bayer AG(BAYRY), Alere Inc.(ALR), NBTY(私人公司), Inc. and Pharmavite LLC(OTSKY這家不太優). Many of these companies have greater financial resources than we do and have the capacity to outspend us in their attempts to gain market share.
Specialty Products Division (“SPD”)產品主要競爭對手：Our key competitors with respect to our SPD segment are Archer Daniel Midland Co (ADM), Diamond V, Lallemand Inc., Solvay Chemicals (SOLVY), Inc., Genesis Alkali(GEL這家不太優) and Natural Soda, Inc.(“SPD”應用在Animal Productivity, Specialty Chemicals and Specialty Cleaners)
In each of the years ended December 31, 2017, 2016, and 2015, net sales to our largest customer, Wal-Mart Stores, Inc. and its affiliates (“Wal-Mart”), were 24%, 24% and 24% respectively, of our consolidated net sales. No other customer accounted for 10% or more of consolidated net sales in the three-year period.作者:
Curry 時間: 2018-9-28 12:49
產品用途
We focus our consumer products marketing efforts principally on our 11 “power brands.” These well-recognized brand names include ARM & HAMMER, used in multiple product categories such as baking soda, cat litter, carpet deodorization and laundry detergent; TROJAN condoms, lubricants and vibrators; OXICLEAN stain removers, cleaning solutions, laundry detergent, dishwashing detergent and bleach alternatives; SPINBRUSH battery-operated and manual toothbrushes; FIRST RESPONSE home pregnancy and ovulation test kits; NAIR depilatories; ORAJEL oral analgesic; XTRA laundry detergent; L’IL CRITTERS and VITAFUSION gummy dietary supplements, BATISTE dry shampoos and in 2017 added WATERPIK water flossers and replacement showerheads.
削價競爭There continues to be significant product and price competition in the laundry detergent category. For example, P&G markets a lower-priced line of laundry detergents, Simply Tide, which competes directly with our core value laundry detergents. P&G has significantly increased its discounting of Simply Tide which could have a broad negative impact on the laundry category pricing and profitability.
